FOR IMMEDIATE RELEASE

BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

HELTEN BEST OF DESIGN LAUNCHES NEW ON-LINE BRIDAL AND GIFT REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE

Richmond, VA, July 1, 2003. Helten, Best of Design (http://www.Helten.com) -- a retailer of modern and classic European furniture and accessories -- is launching a new and unique on-line bridal and gift registry service designed to avoid unwanted and duplicate gifts and simplify gift giving.

Unlike conventional gift registries, the Helten registry will have a unique Partial Purchase feature that allows gift givers to make a partial contribution towards any gift. This way the cost of expensive gifts such as furniture can be easily shared.

Customers can set up a registry from Helten’s web site, catalog, or showroom (located at 3955 Deep Rock Road, Richmond, VA 23233). From the web site, customers can use convenient Add-to-Registry buttons to set up a registry. Once a registry is set up, gift givers may view the gift list on-line and buy a gift on-line or by visiting the showroom. To avoid duplicate gifts, the gift list is automatically updated after each purchase.

The registry is not limited to weddings, but can be used for all types of events such as birthdays, Christmas, house-warming, baby showers, etc. (see sample registry at http://www.felicite.com/registry.cfm?demoh2-12141)

“Conventional gift registries have difficulties dealing with expensive gifts such as furniture because of the cost,” says Thomas Wuestefeld, CEO. “With the Partial Purchase feature, gift givers can spend as much or as little as they like, so they will always find something within their budget.”

The gift registry also contains many other useful features such as an on-line photo album, RSVP service, E-notification system and free announcement page. To maintain privacy, each registry can be protected with an optional guest password.

Helten selected Felicite.com (http://www.felicite.com) to operate its gift registry system. Felicite.com is the leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant's retail store, web site or mail order operations, and is the only system with the Partial Purchase feature (patent pending).

“Felicite.com was the only system we found with the Partial Purchase feature, which we feel is essential in allowing our customers to register expensive gifts such as furniture,” says Kerstin Wuestefeld, Sales Director. “By using our system, customers can register the gifts they really want, instead of what they think their guests can afford.”

Helten, Best of Design, offers a wide selection of modern and classical European furniture, lighting and accessories for the home. Courteous customer service, next day shipping and a fantastic portfolio of contemporary designs are Helten trademarks. Customers can shop from Helten’s website, catalog or visit their showroom at 3955 Deep Rock Road, Richmond, Virginia.

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