FOR IMMEDIATE RELEASE

 

BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

 

GREENFEET.COM LAUNCHES NEW GIFT REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE.

 

Chico, CA, July 17, 2003. greenfeet.com (http://www.greenfeet.com) today launches a new bridal and gift registry service designed to simplify gift giving, and avoid unwanted and duplicate gifts.  (See http:// http://www.felicite.com/registry.cfm?demogf-7815).  greenfeet.com is an online and in-store retailer offering a wide selection of natural and sustainable goods.

 

Customers can set up a gift registry directly on greenfeet.com’s website.  Once the registry is set up, gift givers can buy the perfect gift on-line, or they can call a convenient toll-free number. After each purchase, the gift list is automatically updated to avoid duplicate gifts. The registry can be used for a variety of events, including weddings, birthdays, Christmas, baby showers, and more.

 

Unlike conventional gift registries, greenfeet.com’s registry has a unique Partial Purchase feature that allows gift givers to make a partial contribution toward any gift. This way, the cost of expensive gifts can easily be shared.  The system keeps track of contributions, and updates the outstanding balance in real-time.

 

“By adding a gift registry we allow our customers to communicate their preference for environmentally sensitive gifts,” says Valerie Reddemann, greenfeet’s Founder.  “A gift registry is also good for the environment because it saves gift givers a trip to the mall.  The Partial Purchase feature makes it easy for friends to get together and share the cost of a really nice gift, like our energy efficient washer and dryer combo or a natural fiber bed, for example.”

 

The gift registry contains many other useful features such as an on-line photo album, RSVP service, E-notification system, and free announcement page.  For example, customers can use the E-Notification system to let their friends know how to access the registry.  They can share pictures using the on-line photo album.  To maintain privacy, each registry can be protected with an optional guest password.  greenfeet.com also offers free registration cards to include with invitations or announcements to let guests know where they can purchase gifts.

 

greenfeet.com selected Felicite.com (http://www.felicite.com) to operate its gift registry system.  Felicite.com is the leading provider of private label gift registry systems for on-line and off-line merchants.  Its system can be quickly integrated with a merchant’s retail store, web site, or mail order operations, and is the only system with the Partial Purchase feature.

 

“We liked the many features offered by the Felicite.com system,” says Reddemann.  “In addition, their system was easy to integrate with our Yahoo store platform.  It would have been very expensive and time-consuming for us to develop these features on our own.”

 

greenfeet.com is dedicated to providing the best natural and environmentally safe products available.  Its business rests on the principals of treating customers like family; being socially and environmentally active in the local community; and conducting business ethically and responsibly. “We want to show that being ‘green’ can be fun and affordable,” says Reddemann.

 

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