FOR
IMMEDIATE RELEASE
BUSINESS,
CHILDREN, FASHION, SHOPPING, LIFESTYLE, TECHNOLOGY
EDITORS
La Mirada,
CA, December 6, 2002. eHobbies (http://www.ehobbies.com/), a leading retailer of
toys, games, crafts and collectibles, and its sister store RCModels (http://www.rcmodels.com/), today launches a new
Wishlist / Gift Registry designed to simplify the gift giving
process.
Customers
can add a variety of gifts using a convenient “Add to Wishlist” button directly
from the eHobbie or RCModels web site.
Gift givers can then visit the Wishlist / Gift Registry and make a
purchase. If they are not on-line
they can call a toll-free number to place the order by phone. To avoid duplicate gifts the gift list
is automatically updated with any new purchases. The Wishlist / Gift Registry takes the
guesswork out of gift buying and saves the gift giver a trip to the
mall.
“Since many
of our hobbyists have very specific needs, the Wishlist really is the only way
for their friends to know what kind of gift to buy them,” says Ken Kikkawa,
co-CEOwner.
Unlike
conventional Wishlists, eHobbies’ new system has a unique Partial
Purchase feature, which allows gift givers to buy the whole gift or a part
of the gift. The system
automatically keeps track of partial contributions and who made it, and
completes the order only when the full price is collected. This way, the cost of expensive gifts
can be easily shared by multiple gift givers.
“Some of
our radio control models can cost several hundred dollars, which may be a bit
pricey for a single gift giver,” says Seth Greenberg, co-CEOwner. “With partial purchase, several gift
givers can share the cost. So
instead of getting a $50 gift, you can get the gift that you really
wanted
The
Wishlist also contains many features designed for enriching the gift-giving
experience. For example, an on-line
photo album allows a picture of the completed model to be posted and
shared. Each Wishlist also comes
with a personal webpage where customers can post information about their
interests. To maintain privacy, an
optional guest password can be assigned to limit access to friends and family
members.
eHobbies
selected Felicite.com (http://www.felicite.com), to develop and operate its
Wishlist. Felicite.com is a leading
provider of private label gift registry and wishlist systems for on-line and
off-line merchants. Its system can
be easily integrated into a merchant’s web site, retail store or catalog, and
has a number of unique features such as partial purchase and photo
album.
“We’ve
known Felicite.com for several years and liked the fact that their system could
be easily integrated into our Yahoo store.
Their partial purchase feature was a plus since we have many high-end
items,” says Seth Greenberg.
eHobbies
was originally launched in 1999 and served several hundreds of thousands of
customers. In May, 2001, its assets
were sold to new CEOwners Seth Greenberg and Ken Kikkawa, who have re-built the
“new” eHobbies into a viable and profitable company.
###
For more
information please contact:
Seth
Greenberg, (714) 736-5148, sgreenberg@ehobbies.com