DREAMTIME BABY LAUNCHES NEW BABY REGISTRY WITH UNIQUE COST-SHARING FEATURE.

Culver City, CA, April 29, 2002. Dreamtime Baby (www.DreamtimeBaby.com), a leading retailer of products for baby, children and mothers, today launches a new Baby registry designed to simplify the gift giving process and the registration of expensive gifts.

Customers can set up a registry from Dreamtime Baby’s website using convenient add-to-registry buttons. Friends can then visit the registry and make a purchase. All purchases are automatically removed from the list to eliminate duplicate gifts. Gift givers who are not online can call a toll-free number. The registry can be used for a variety of occasions, from baby showers to birthdays and takes the guesswork out of gift buying.

Unlike conventional gift registries, Dreamtime Baby offers a unique patented partial purchase feature, which allows a partial contribution to be made towards any gift. The system automatically tracks contributions, and completes the order only when the full price of the gift price has been collected. This way the cost of expensive gifts can be conveniently shared.

“This system makes it really easy to register a top of the line stroller or car sear, something that is beyond the budget of a single gift giver,” says Mike Laiken, Owner. “Friends and family can then come in on their own and each make a contribution. It makes group gifts convenient and fun. You can actually watch the contributions being made in real-time as people come in and make their contributions.”

The Dreamtime Baby registry also contains many other useful features such as an on-line photo album, RSVP service and E-notification system. For example, you can use the online photo album to share pictures with friends, both before and after the baby shower. Send messages to friends using the E-notification system. Each registry comes with a free announcement page where the arrival of a new baby can be announced. To maintain privacy, you can limit registry access to friends and family using an optional guest password.

Dreamtime Baby selected Felicite.com (http://www.felicite.com), to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant’s retail store, web site or mail order operations, and has a number of unique features such as partial purchase (patent pending).

“We liked the extra features offered by the Felicite.com system, such as partial purchase and photo album. The easy to use interface makes the gift registry process more convenient for our customers. Felicite.com was also able to integrate their system with our Oracle Netledger backend by means of an XML interface, which streamlined our order processing,” says Mike Laiken.

Dreamtime Baby is a leading retailer of products for babies, children, and mothers located in Culver City, CA. Its web site can be found at http://www.DreamtimeBaby.com

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