FOR IMMEDIATE RELEASE
BUSINESS, CHILDREN, FASHION,
SHOPPING, LIFESTYLE, TECHNOLOGY EDITORS
Clackamas, OR, April 10,
2003. Discover This -- a specialty retailer of science kits and educational
toys -- today launches a new Wishlist / Gift Registry Service that simplifies
the gift giving process and eliminates unwanted and inappropriate gifts
Parents can create a list of
gifts using convenient “Add to Wishlist” buttons directly from the website
(http://www.DiscoverThis.com). Gift
givers can then visit the Wishlist and make a purchase, knowing that the
parents have carefully selected these gifts.
The Wishlist takes the guesswork out of gift buying and makes it fun and
convenient. (To see a sample wishlist
go to http://www.felicite.com/registry.cfm?demodt-9042).
“Our customers are very
selective as to what kind of toys their kids play with, so the Wishlist is a
way for them to let people know what toys are appropriate or to communicate a
special need,” says Owner Marianne Cursetjee.
“It also makes it easy for the gift giver to pick out the perfect gift
and saves a trip to the store.”
Unlike conventional
Wishlists, the Discover This Wishlist has a unique Partial Purchase
feature that allows gift givers to make a partial contribution towards any
gift. The system automatically keeps
track of partial purchases, and completes the order only when the full price is
collected. This way, an expensive gift
can be registered and its cost shared.
“Some of our science kits
can cost over $100,” says Cursetjee.
“So this is a great way for people to get together and share the cost of
something they might not buy on their own but which would make a great
educational gift for a child.”
The Wishlist also contains
many features designed for enriching the gift-giving experience. For example, pictures can be posted and
shared in the on-line photo album. Each
Wishlist comes with a personal web page where customers can post information
about their interest. To protect a
child’s privacy, access to the Wishlist can be limited to friends and family
with an optional password.
Discover This selected
Felicite.com (http://www.felicite.com), to develop and operate its
Wishlist. Felicite.com is a leading
provider of private label gift registry and wishlist systems for on-line and
off-line merchants. Its system can be
easily integrated into a merchant’s web site, retail store or catalog, and has
a number of unique features such as partial purchase and photo album.
“Their system was very easy
to integrate into our Yahoo Store and had all the features that we were looking
for,” says Cursetjee. “They make money
from commissions so you don’t have to pay a lot of money upfront for the
system.”
Discover This is a specialty
retailer of science kits and educational toys.
It has a Five Star Service Rating, the highest given out by Yahoo. Its products have won many national and
international awards (see http://www.discoverthis.com/awards.html).
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