FOR IMMEDIATE RELEASE

BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

COOKS CORNER LAUNCHES NEW ON-LINE BRIDAL AND GIFT REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE

Manitowoc, WI, April 1, 2003. On April 1, 2003, Cooks Corner, the nation's largest kitchen store in downtown Manitowoc, is launching a new and unique on-line bridal and gift registry service for their store designed to simplify gift giving, avoid unwanted and duplicate gifts, and make it easier for the bride and groom-to-be to communicate their wishes.

Customers can set up a gift registry from either Cooks Corner's store located at 836 South 8th Street in downtown Manitowoc, or on their website (http://www.cookscorner.com). Once the registry is set up, gift givers can buy the perfect gift either on-line, at the store or by calling a convenient toll-free number. After each purchase, the gift list is automatically updated to avoid duplicate gifts. Cooks Corner's Bridal Registry offers free gift-wrapping. The registry is not just limited to weddings, but can be used for all types of events such as birthdays, Christmas, housewarming, baby showers, etc. For a demonstration of how the registry works, see http://www.felicite.com/registry.cfm?democc-7723.

Unlike conventional gift registries, the Cooks Corner gift registry has a unique Partial Purchase feature that allows gift givers to make a partial contribution towards any gift. This way, the cost of expensive gifts can be easily shared. The system keeps track of contributions and updates the outstanding balance in real-time. "Conventional gift registries have a hard time with the more expensive gifts since the average gift giver spends only $50 to $100," says Peter Burback, owner of Cooks Corner. "But with the Partial Purchase feature, gift givers can make a partial contribution towards any gift so the cost of expensive gifts can be shared."

The Cooks Corner on-line gift registry also contains many other useful features such as an on-line photo album, RSVP service, E-notification system and free announcement page. For example, customers can use the E-Notification system to let their friends know how to access the registry. They can share pictures using the on-line photo album. To maintain privacy, each registry can be protected with an optional guest password.

Cooks Corner selected Felicite.com (http://www.felicite.com) to operate its gift registry system. Felicite.com is the leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant's retail store, web site or mail order operations, and is the only system with the Partial Purchase feature.

"Felicite.com enabled us to move our gift registry on-line quickly and inexpensively," says Nancy Leigh, head of Internet Operations at Cooks Corner. "It would have taken us far longer and more money to develop our own system. By using their system we can take advantage of their experience and economy of scale."

Cooks Corner's 10,000 square feet retail store is located in downtown Manitowoc, Wisconsin. The store features a large selection of name brand cookware, bakeware, specialty cookbooks, small electrics, and thousands of kitchen gadgets. Gourmet foods, coffee, and made-from-scratch fudge is also available. In addition to the retail store, Cooks Corner also operates a successful mail order and on-line business.

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