Babybox.Com Launches New Baby Registry with Unique Partial Purchase Feature

New York, NY, March 6, 2003. BabyBox.com (http://www.BabyBox.com), an online baby boutique, today launches a new baby registry designed to take the guesswork out of gift shopping, and save the gift giver a trip to the store. (To see a sample baby registry please see http://www.felicite.com/registry.cfm?demobb-7844)

Customers can set up a baby registry online and register for a variety of unique and high quality baby gifts and nursery accessories. Once a registry is set up, gift givers can view and purchase gifts online or by calling a toll free number. After every purchase, the gift list is automatically updated to avoid duplicate gifts. The baby registry is perfect for finding gifts for an expectant parent, baby shower, Christening, as well as classic gifts like Birthdays and Christmas.

Unlike conventional gift registries, the BabyBox.com gift registry has a unique partial purchase feature that allows gift givers to make a partial contribution towards any gift. The system automatically keeps track of partial payments and who made it, and completes the order only when the full price is collected.

“In addition to basic baby essentials, many expectant parents also like to register for expensive nursery items such as crib bedding and furniture,” says Katherine Type, Owner. “The Partial Purchase feature allows them to register for a crib, baby bedding or even a cashmere blanket, and have their friends share the cost. If the full amount is not reached, they can make up the difference themselves or substitute a different gift.”

The BabyBox.com registry also contains many additional features such as an online photo album for sharing pictures with friends; an online RSVP system that simplifies party planning, and an E-Notification system that can be used to let friends know where you are registered. Each customer also gets their own web announcement page where they can, for example, announce the arrival of a new baby. To maintain privacy, each registry can be assigned an optional guest password to limit access to family members.

BabyBox.com selected Felicite.com (http://www.felicite.com), to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant’s retail store, web site or mail order operations, and has a number of unique features such as partial purchase (patent pending).

“We were recommended to Felicite.com by one of their existing merchants,” says Type. “We liked the fact that they were already being used by many Yahoo stores and they had many of the features we wanted for our baby registry.”

BabyBox.com is an on-line baby gift boutique located in New York City. They specialize in unique, high-quality nursery accessories and baby gifts for discriminating parents. They feature baby clothes, layette, toys, luxury crib bedding, blankets & quilts, bassinets, sterling silver, diaper bags, stuffed animals, keepsake books and personalized items. Its web site can be found at http://www.BabyBox.com.

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