FOR IMMEDIATE
RELEASE
BUSINESS, FASHION,
LIFESTYLE, TECHNOLOGY EDITORS
BELLA ITALIA LAUNCHES
NEW GIFT REGISTRY SERVICE WITH PARTIAL
PURCHASE
Unlike traditional gift
registries, the Bella Italia registry allows gift givers to purchase the whole
gift or a part of the gift. This
way, customers can register an expensive gift (like the $379 La Pavoni Coffee
Machine) and have their friends share the cost.
The gift registry also
offers a free announcement page where customers can post information about
themselves, an on-line photo album, and an RSVP service that simplifies party
planning. (See sample registry at http://www.felicite.com/registry.cfm?bella-1877)
“This gift registry is
part of our strategy of providing US customers with everything they would expect
from a local store, but with an international flavor,” says Carlo Botteon,
Marketing Manager for Bella Italia.
“With the partial purchase feature, customers can register a gift without
worrying about whether it is something their friends can afford. Our products are all shipped directly
from Italy and make wonderful wedding presents.”
Bella Italia chose
Felicite.com to develop and operate its gift registry system. Felicite.com, based in London, England
and Greenwich, CT, is a leading provider of private label gift registries for
on-line and off-line merchants (http://www.felicite.com/top/merchant_opportunity.cfm). Its system can be quickly integrated
with a merchant’s retail store, web site or mail order operations, and has a
number of unique features such as partial purchase (patent
pending).
“We chose Felicite.com
because they were the only company who could provide us with the system we
wanted in a short time,” says Botteon.
“Because they do nothing but gift registries and have been in this
business for many years, their system have many features that we would not have
developed on our own.”
Bella Italia, established
in 1997, helps established companies in Italy increase product distribution
through the Internet. One of the
services they offer is the Virtual Malls la Gondola (http://www.lagondola.it/) and Expresso
Coffee Shop (http://www.espressocoffeeshop.com/)
where retail stores can develop an on-line distribution channel quickly and at
low-cost.
.
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For more information
please contact:
Carlo Botteon, Marketing
Manager
Bella Italia
SRL
Vicenza,
Italy
marketing@Bella-Italia.com
or
Felicite.com
127 W. Putnam Ave.
#163
Greenwich, CT 06830
info@Felicite.com